SAUDI CYCLING
The Saudi Cycling Federation aims to develop and promote cycling sports in the Kingdom of Saudi Arabia, creating programs for cyclists to compete locally and globally. At “Filter,” we worked on building a strong visual identity that reflects the national identity and supports competition. The logo is simple, flexible, and dynamic, symbolizing movement and speed, blending modernity with athletic ambition. The new identity targets a wide range of audiences, from amateurs to professionals, and is designed to be flexible for use across both digital and print platforms. It also reflects a long-term vision to push cycling sports towards local and international success.